Santa Fe Dry Goods
Writing and Instagram
In 2022 and 2023 I worked at the luxury fashion retailer Santa Fe Dry Goods as a Writer and Graphic Designer. While there, I oversaw a social media refresh and renewed focus for the brand’s Instagram page which resulted in dramatically increasing the retailer’s performance metrics. On top of that work, I also assisted in designing multiple email newsletters every week for their marketing campaigns as well as writing, designing, and publishing blog content for the brand’s website.
Luxury Tie-Dye
From historic craft to symbol of free spirits to runway prestige.
Why UK Craft?
The UK has long offered a cultural appreciation and welcoming community for craftspeople.
Solar Works Energy
Instagram and Facebook
From 2020 - 2022, I lead the creative efforts at Solar Works Energy, helping define the company’s brand and promote solar energy through creative production. With a strong internal focus on motivating and supporting their sales and install teams, I looked to contemporary design within the marketing materials of the major U.S. sports industries to borrow the language of competition, self-improvement, and teamwork to translate Solar Works’ group-focused culture into content creation.
The Messenger
TikTok
The Messenger’s bread and butter in video production was telling short-form stories to an online audience where we found metric success primarily on TikTok and Instagram. While there, the entire social video team, including myself, covered every kind of story from the trend of the day to unearthing forgotten or unique topics. Pitching ideas daily, I was able to produce videos focused on something I was interested in, whether it was diving into the big story of the day, reporting on a gross example of police misconduct, or explaining the deep history of central Europe’s evil version of Santa Claus.